August 26, 2021
Easybloggers.io can help you to choose influencers for further collaboration. We can also offer you a media plan for your advertising campaign with them. In any case, this is the first step towards your cooperation with bloggers. To avoid misunderstandings, you need to think through all the details of the campaign and discuss any issues that concern you before making a contract.
We have prepared an influencer agreement checklist so you can see what to pay attention to when signing an influencer agreement.
The most important thing to remember is that a contract for advertising cooperation with influencers is a must-have. The most basic points that any influencer contract template includes are the name of the talent/maker, name of an advertising campaign, dates of the advertising campaign (beginning and end), the total cost of a campaign, product distribution platform, and parties ’contacts.
More detailed terms of the contract may include:
1. Appointment. In this section, the parties set out the subject of the contract, the expectations of the parties, and also specify the audience which influencer campaign will be directed to.
2. Term. The terms of the contract, the parties withdraw from the contract, as well as the beginning and end of the advertising campaign. You should pay carefull attention to all of these points.
3. Deliverables. It is imperative that both parties realize each other expectations from their cooperation. If we are talking about YouTube, here we need to discuss the number of advertising messages, their place in videos, their duration, how often they will appear on the channel, etc.
4. Cancellation. If something goes wrong, of course, both parties have the right to terminate cooperation. The most important thing is to indicate the time frame, how many days before the termination of cooperation, the parties must inform each other. Think whether you want to separately prescribe penalties for the parties for early termination of the contract or not.
5. Collateral Details.
If you are advertising a new bike or laptop, mention that a blogger gets it for free. Perhaps in the video scenario the influencer provides, there will be expenses which you did not agree to, respectively, these are expenses of the other party.
6. Items to Avoid in Influencer Posts. One of the most important points, the so-called stop words. This means the phrases that a blogger can’t tell, things that should not be associated with your product. You can also set time limits for cooperation with other brands. Typically, this restriction is 3 months, but it can be up to 6.
7. Approval and Content Origination. The last word in an advertising campaign is always up to the advertiser. An influencer promotes a product but does not define a marketing campaign strategy. As a rule, influencer marketing is a part of a broader advertising campaign.
8. Confidentiality and Exclusivity. If advertising cooperation involves the provision of exclusive data, influencer confirms that he/she will not disseminate this information.
9. Compensation. The main amount of the payment, as well as all kinds of bonuses that you will come up with to pay the influencer for effective work.
10. Material disclosures and compliance with FTC Guidelines. The FTC has advised that it does not believe the Instagram, Facebook, or YouTube built-in disclosures to be sufficient.
11. Payment Terms. Here everything is clear.
12. Force Majeure. Here too.
Brand and influencer partners and joint campaigns are necessary for both parties. To avoid misunderstandings just carefully go through the points of our checklist.
And the last tip: traditionally the content is published on the influencer channel, but do not forget to also discuss who will be the owner of the final product and who will own the copyrights for advertising.