June 11, 2021
We will divide the text into two parts. In the first one, we'll take a look at the undisputed leaders: Youtube, Facebook, Twitter, Instagram, and TikTok. In the second part, we will compare Snapchat, Twitch, Pinterest, Telegram, VK.com.
A key indicator that we’d suggest you pay attention to is the average time of using the service. It is important for choosing an advertising platform and effective cooperation with influencers. Firstly, it is obvious that the more time users spend on a website, the more ads they will be able to see. In the second place, the willingness to spend a lot of time watching influencers ensures that such ad integrations will be successful.
Youtube is the most visited website so far. According to Similarweb, this is the second most popular site in the global ranking, giving way to Google.
Over the past 6 months, the Total Visits of the service have been steadily over 30 billion visitors, and 34.64B talking about May 2021. It is the second most popular site in the United States. 20% of the audience are Americans, the second place is taken by users from Russia - 5%, and the third from Brazil - 4%.
In June 2021 “YouTube: Watch, Listen, Stream” took 4th place in the App Store Rank for the USA (all categories). In the Photo & Video category, it is # 1 in the UK and France in June.
The average time of using YouTube is 22 minutes. The indicator shows that it bypasses all its competitors from other social networks at least 2 times, and TikTok more than 7 times.
Tik Tok app is # 3 in the App Store Rank in the United States (all categories). Based on June results the app is # 1 in the US, France, and Canada in the entertainment category.
According to Similarweb, over the past 6 months, Facebook's total audience has consistently exceeded 20 billion visitors. In the US, Facebook is 3rd in the country ranking of the most popular sites.
Facebook is the # 1 social networking in the App Store Rank in the US, UK, France, and Germany.
Also, according to Similarweb, Facebook is in 3rd place in the global ranking. The average time of using the service is 10 minutes. Twitter, according to Similarweb, has held around 6 billion total users for the past 6 months. This social network is 5th in the US country ranking and 4th in the global ranking. The average time of using the service is 10 minutes.
Twitter mobile app was ranked 36th in the US App Store Rank in June (all categories). In the news category, Twitter ranks first in France and second in Canada, Germany, and the United Kingdom.
Instagram occupies a position close to Twitter. For the past 6 months the total monthly audience of the service sagged slightly and dropped below 6 billion. As of May 2021, the Total Visits were 6.21B. The average time of using the service is 7 minutes.
In the app Store Rank, Instagram is # 1 in the Photo & Video category for Germany and # 4 for the United States, and #7 in all categories for the USA region.
TikTok is the most fast-growing growing service if we talk about the audience. Similarweb mentions that Total Visits have grown from 750M to 1.17B during the past half of the year.
The website is ranked 26th in popularity in the United States and 22nd in the global ranking. The average time of using the service is 3 minutes. Another feature of the platform is its high popularity in developing countries. Among TikTok users, the United States is in the first place - 23.85%, in second place, are residents of the Philippines - almost 5.97%, in third place, is Russia - 4.87%, in fourth place is Vietnam - 4.16%, in fifth place is Mexico - 4.04%.
There are two main options -- to look for an influencer on your own or use the services that process influencer data and form their own databases. But there is also a third option, which has benefits of the first two.
The first variant is the simplest because you know exactly whom you need and most likely can find suitable bloggers for cooperation. The main disadvantage is that the search can take weeks.
The second variant is an influencer search service. As a rule, these are marketing agencies, and the main disadvantage of such collaboration is that most companies do not immediately let the price for their services be known. However, there is a third compromise option. It would be to select the desired pool of influencers using a third-party service and then directly negotiate with them. Such services, for example, are provided by the Easy Bloggers platform.