What ages mostly use social media

Metrics used to compare social platforms might vary depending on the task at hand. In a previous post, we mentioned the importance of the time users spend on different social networking platforms. 

That is a significant metric helping to understand how deep the audience is immersing, exploring, and consuming content. 

Another important metric that must be taken into account is the changing popularity of social media depending on the audience's age. The research published in April by the Pew Research Center shows that 48% of American adults between 18-29-years-old use TikTok. 

Here comes the Statista data for the 3rd quarter of 2020. We can see how stable Youtube's audience is and how Snapchat's user base decreases with age. 

Statistic: Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group | Statista
Find more statistics at Statista 

Statistic: Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group | Statista
Find more statistics at Statista 

In our previous publication, we promised to tell more about Snapchat, Twitch, Pinterest, Telegram, VK.com, and we kept our word.

Most used social media 2021

Snapchat is a mobile app for texting with photos and videos attached. According to Similarweb, almost a third of the service's audience are users from the US. The total average monthly traffic of snapchat.com is about 50M. The average visit duration is 2 minutes. In June 2021, Snapchat was ranked 7th in the U.S.A. App Store Rank (all categories). In the photo and video category, Snapchat is # 1 in France in June. 

Source: unsplash.com

Twitch is a video streaming service specializing in computer games, including gameplay broadcasts and eSports tournaments. 

twitch.tv is the 38th in the global ranking, according to Similarweb. As of May 2021, Total Visits were 1.20B, and the average visit time is 9 minutes. More than 20% of the audience is from the U.S.A. 

As of mid-June 2021, Twitch App is # 67 in the App Store Rank of US Live Game Streaming.

Pinterest is a social Internet service, a photo hosting platform that allows users to add images online, add them to thematic collections, and share them with other users. According to Similarweb, in May 2021 the Total Visits were 1.18B. More than 40% of the audience is from the USA. The average visit time is almost 5 minutes.  

Telegram is known as a messenger, but in the scheme of things, it gives users almost all the same opportunities as “classic” social networks. telegram.org cannot be called a popular resource - according to Similarweb, in May 2021, Total Visits were 135.62M, and the average visit time is 8 minutes. More than 9% of the audience is from Russia. As of mid-June Telegram Messenger is the 51st in the United States (all categories) in the App Store Rank. In the Social Networking section it is # 2 in Germany and # 3 in France. 

VK.com is a social network, a kind of a counterpart of Facebook for Russia and Eastern Europe, although this social network has an audience in the United States. 81% of users are from Russia, and the average visit time of the service is almost 15 minutes. According to Similarweb, in May 2021 Total Visits were 1.51B and this figure increased by almost 10%. Even though the network is officially blocked in Ukraine, the number of users from there also increased over the past month and was about 4.87%. 

What else is important to know?

Besides age, geography, visit time, the frequency of visits is also important. For example, more than half of YouTube's audience uses the service every day.

Statistic: Frequency of YouTube use in the United States as of 3rd quarter 2020 | Statista
Find more statistics at Statista 

You can also compare services by top influencers, by the number of subscribers among the top bloggers, or, for example, by the amount of travel blogs followers. The crucial thing is that the selected comparison criteria will help you make an effective decision for your business. Write to us on social media if you think we’ve missed any important metric you want to find out more about.