May 14, 2021
The previous year has changed a lot in our lives, and social media is not an exception.
The use of digital platforms remarkably changed over the course of 2020, with the lockdowns and COVID forcing people to find new ways of socializing, shopping, and working, all of which have flow-on effects. That has stirred new trends, like audio social, and new approaches in how businesses connect with their target markets.
Check out 10 useful trends we choose among dozens that might help in your planning.
Consumers want brands they use to get real, which means maintaining authenticity and transparency about your products, working process, policy, etc. If you want people to trust you, you need to be honest. People can’t connect with anything they see as 'shady' or insincere.
Brands have to make sure their social media activity is highlighting the people behind the brand. Nowadays, this kind of humanized transparency is the main key to earning customers’ credence, and no fancy GIFs or promotions can hide an inauthentic attitude.
As the pandemic started to hit home, we saw an influx of nostalgic content. It’s kind of natural that people want to remember better times and pleasant memories. When brands connect with that positive memory, they are then able to build an emotional relationship with the customer. It is because when the audience feels good, they will then associate your brand with that feeling.
According to a recent study completed by Talkwalker and Hubspot, mentions of keywords on social media related to nostalgia increased from around 13m to 24.4m; an 88% increase.
Ephemeral content is something that is available only for a little duration and disappears afterward. Instagram Stories is a perfect example of this type of content.
Today, people's attention spans are short, and the way they like to consume content has also changed. This is why content formats like “stories” have become and continue to be popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through one “story” after another.
Brands have been using social media platforms like YouTube, Instagram, Pinterest, and Facebook to sell their products for quite a time. Social commerce has become a new retail avenue for brands, and this trend is only getting stronger.
With the social media industry constantly adapting to intensify user’s experience, we can see more features and tools which support easy and quick shopping. Instagram, for instance, allows to add product tags and enables easy checkout without ever leaving the platform.
It's one of the most engaging forms of content, and it will soon be a clear winner over all other content types. Whether it is a short-form video like those popular on TikTok or InstaStories or long-form content on YouTube, videos are the future of social media.
So don’t underestimate the power of TikTok :)
Influencer marketing is not a new thing, but it is one that is going to stay for a while.
Investing in influencers is much cheaper than running paid ad campaigns, and yet it delivers pretty awesome results. Moreover, influencers can help marketers achieve a variety of goals, not just generate leads. These are the two main reasons why it has become so popular and is continuously getting bolder.
Marketers are not just collaborating with 1-2 influencers now but are working with a whole network of small, relevant, niche bloggers. These bloggers get much higher engagement and cost less. You can try out our platform www.easybloggers.io to find the best influencer for your campaign. We have thousands of them.
Virtual reality (VR) is one of the current technological trends that can provide people with interactions in times of lockdowns and stay-at-home orders.
Communicating through VR gives a sense of actually being together even if people are in different parts of the globe. This is the exact kind of experience we all need.
That’s for sure the next big thing in social media, because in 2020 65% of the U.S population was visual learners already.
Instagram Live, YouTube Live, Facebook Live are amazing avenues to show your ideas in front of a real audience in 2021. In-person events are still too risky to organize and attend, but thanks to the Internet we can have concerts, plays, webinars, conferences, and many more online.
According to a 2019 survey by Demand Gen Report, more than 90% of consumers prefer shorter content formats.
If you want to ask a question on how to make higher quality content while keeping it short, it’s very reasonable. So, this year your goal shouldn't be trimming the word count. Try to focus on streamlining the message of your social posts, focusing on quick, actionable tips people can get and use.
The world is changing, and tiny step by tiny step, but society becomes a safer, less homophobic, xenophobic, and hating place.
So, if your brand’s social presence doesn’t reflect your audience’s views on identity and diversity, you’ll probably end up missing a crucial opportunity to connect with people.
Fenty Beauty has made a name for its inclusive line of beauty products.
Gucci has been presenting various kinds of beauty in their campaigns, and it is brave (for such a luxurious brand), smart and inspiring.
Knowing more about current social trends is necessary if you plan to keep up with the times. It doesn’t mean you should use all of them immediately and begin searching for more. Just choose a few as a starter and see how it’s going to change your campaign/ purchases etc.
And remember that there is a more powerful thing than trends. This is your belief in what you do, your passion and mission.
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